While working in SEO you must consider the two major activities as,
On-page optimization
Off-page optimization
On-page optimization activities are as follows:
Keyword Research & Analysis
Competition Analysis
Content Optimization
Internal Linking structure Changes
URL Structure Changes
Site-map updating / creation
Keyword URL Mapping
Creation of Meta Information
Title tag (LSI Based)
Description tag (LSI Based)
Alt tags (LSI Based)
HTML Coding, Validation & Correction
H1, H2 & Strong tags
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